eHarmony Cost (2026) – What You’ll Actually Pay

Fact Checked by: Charles Roscopf, CPA

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eHarmony is a premiere online dating site boasting over 2 million people finding love and a new match being made every 14 minutes! But how much does eHarmony cost? Is eHarmony expensive? Is the price worth the features you’re getting?

Unfortunately, most online dating apps don’t share their pricing models publicly until after you sign up. That’s where we come in! Our team keeps an updated record of the price of every eHarmony membership and what features you get.

Here is the updated pricing for eHarmony in the United States, United Kingdom, Canada, and Australia.

eHarmony Cost for Premium Memberships in the US

*** eHarmony frequently runs sales for as much as 50-60% off that are ONLY shown to you once you create a free trial account.

eHarmony Cost for Premium Memberships in Canada

Compared with the US, Canadians are getting a bit of a discount at around 40% for all memberships. This will also fluctuate with the exchange rates, but something interesting to note. If you’re interested in giving

eHarmony Cost for Premium Memberships in Australia

When you look at these prices, you’ll notice they’re right on part with those of Canada at first glance. However, when you factor in exchange rates, Australians are getting the best deal on eHarmony with small savings over the Canadian market and significant savings over the US markets.

What You Should Know About eHarmony Pricing

In the US, the pricing of eHarmony memberships ranges from $35.90 to $65.90 per month, with term length options from six months to two years.

In the past, there were several different eHarmony plans to choose from that each came with a different set of features. However, over the past few years, eHarmony slowly phased out that variable feature plans and replaced them with a single plan option that comes with all of the available features. There is no longer an “edge” to those that choose to pay additional money.

What you will find are three premium plans you can choose from if you decide to upgrade. The only differences between these plans are how long you are committing for and what you are going to pay. The longer the term you choose to commit to, the lower your monthly cost will be.

Each plan comes with the option of paying all subscription fees upfront as a lump sum, as two equal payments, as three equal payments, and now (as of July 2020) as four equal payments. These payment options are available with all three plans.

Additionally, it’s important to note there are no savings benefits by choosing the lump sum or any of the other three options. You will pay the exact same amount with each method. Choose the method that fits your finances best.

Here’s a quick breakdown of the exact pricing and payment options for each of eHarmony’s premium plans.

Premium Light Membership: 6-Month Plan

• $65.90 per month
• 4 payment options:
  • Option 1: Four payments of $98.85
  • Option 2: Three payments of $131.80
  • Option 3: Two payments of $197.70
  • Option 4: $395.40 total upfront

Premium Plus Membership: 12-Month Plan

• $45.90 per month
• 4 payment options:
  • Option 1: Four payments of $120.49
  • Option 2: Three payments of $160.65
  • Option 3: Two payments of $240.98
  • Option 4: $481.95 total upfront

Premium Extra Membership: 24-Month Plan

• $35.90 per month 
• 4 payment options:
  • Option 1: Four payments of $201.93
  • Option 2: Three payments of $269.25
  • Option 3: Two payments of $403.88
  • Option 4: $807.75 total upfront

Sales, Discounts, Free Trials, and Promotions

What payment options does eHarmony accept?

Memberships may be purchase with a major credit card, debit card, or through the e-wallet PayPal. Credit cards accepted include VISA, AMEX, Discover, and MasterCard. There are no discounts or changes in pricing depending on which option you use.

Do eHarmony memberships auto-renew?

Yes, all eHarmony plans are set up to auto-renew as made clear in section 13 of the App’s Terms and Conditions:

That said, you can easily turn this off and still enjoy the rest of the time that you’ve paid for. Something interesting we uncovered is that all three plans may renew at a different rate than what you purchased. Each plan (no matter the length you selected) will renew annually to a 12 month plan. But the price on each 12 month plan is going to be significantly different.

• 6-month eHarmony memberships renew at a price of $790.80 for a 12-month term
• 12-month eHarmony memberships renew at a price of $550.80 for a 12-month term
• 24-month eHarmony memberships renew at a price of $430.80 for a 12-month term

What’s the takeaway here? If you purchase the 6-month plan, you’re better off cancelling initially and signing back up again. Your information and profile will be saved, but you can get a much better annual rate.

Additionally, contacting customer support near your renewal date might be smart as they may be able to work with you if you point out this information. Don’t wait until the last minute, but reach out a few weeks ahead of time.

Can I get a refund from eHarmony?

According to eHarmony’s Terms of Service, yes, you can get a refund within 3 days of purchasing a membership:

You have until midnight of the third business day following purchase, excluding Sundays and holidays. You’ll need to contact [email protected] or mail in a letter to the company’s cancellation department. You can also try using the chat functions to process a refund, but be aware that agents aren’t available 24/7.

If you purchased your eHarmony membership through the Apple iOS store, cancellations and refunds need to be processed through Apple directly.

Also, if you incur some form of disability that makes it impossible for you to use the service, there are options available. We advise contacting eHarmony directly in those scenarios.

Why is eharmony So Expensive? An Actual Answer

You don’t have to look far to see that people’s wallets are a little thinner and budgets a little tighter. And even if that weren’t the case, there’s never a good reason to spend more money than you have to (I guess unless you’re a rapper or something cool like that). But for us normal folk, this matters. One of the most popular questions that comes up when discussing online dating and frugality is this—why is eHarmony so expensive?

Here’s a few threads we found from a quick Google search to back that up.

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What we want to do today is take a look at that question, but start by looking at some other important questions that lead into it. Ultimately, our goal is to help you decide whether or not eHarmony is capable of simultaneously being the right fit for your romantic goals and for your budget.

Is eHarmony actually expensive?

Whether or not eHarmony is expensive depends on what your budget is, what you’re looking for, and what your expectations are. In other words, eHarmony may be very expensive to some people while being very affordable to others and this is not just based on how much disposable income you have.

Right now an eHarmony membership will run you about $40-$60 per month, depending on current sales or the length of membership you purchase. In terms of actual dollar dollar amounts, the cost of an eHarmony membership is right around the middle of the pricing of most online dating apps. You have some elite dating apps that are much more expensive, and you have some budget dating apps that are far less expensive.

Is that expensive? Well, if you’re only looking at the dollar amount, that will depend on how much money you have to spend on online dating.

But what is more impactful on the answer to this question is how important finding a partner is to you. Here’s a really extreme example. If you were sick and I told you I had a life saving medicine that could cure you but it was $100 million, would you consider that expensive? Probably not because it’s that important to you. On that same token if I told you I had some really terrible single-ply toilet paper to sell you that was $10 a roll., you’d probably say that was expensive as heck

So, to answer this question, you need to figure out just how important finding that special someone is to you.

Remember, you’re looking for a person that you very well may spend the rest of your life with. This may be a person with who you raise children with, chase your dreams with, and experience life with every single day. If that’s not worth investing a few extra dollars in, we don’t know what is.

If it is super important to you, we still think you should be smart with your money. We’ve added a link below that will get you a free trial account to check things out at no cost. Yes, you will eventually need to upgrade to a paid account to have success on the app, but you can do it with confidence it’s a good fit (and not too expensive for what you’re getting), thanks to the eharmony free trial.

Why is eHarmony so expensive?

Okay, the title of this section would probably be better served as—why does eHarmony cost what it does? Because, as we already discussed, for most people with some disposable income who value the importance of a great partner, eHarmony is not expensive at all.

But you may still be curious why they don’t just offer it for free or for a much lower price point. Here are a few reasons eHarmony costs as much as it does.

They’re a business.

The no fun answer to this is that eHarmony is a business. Businesses set out to make money. Thankfully, most businesses (and as we think is the case here) do so by charging a fair price for their services. Still, though, they have to charge enough not just to cover their costs but to make a profit.

Running a dating app is expensive.

Speaking of covering costs, running a dating app as big as eHarmony is probably a lot more expensive than you think it is. With millions of members you have to pay for servers, development, hundreds of customer service agents, marketing, office space—the list is pretty expansive and can really get up there. Additionally, most online dating apps only have about 10-15% of their customers who are paying. But just because that’s the case doesn’t mean that eHarmony gets a break on offering customer support or their free level of service to these people. That costs money.

Is eHarmony worth the higher price tag?

Does the higher price tag benefit you? We think so. Here are some of the ways that you’ll actually benefit from eHarmony not being a budget-level service.

• The higher price allows the company to invest in better technology for more effective matching and for better security.
• When people are more financially invested in something, they’re more apt to take things seriously. This means more serious matches.
• The company uses some of the membership fees to market and attract more singles and higher-quality singles. Again, this means more people for you to potentially connect with.
• eHarmony is known for introducing new features to make the online dating process easier, much like the new video chat feature they released recently.

There’s a reason that eHarmony is regarded as one of (if not, the) leaders when it comes to serious online dating. If you’re looking for a committed relationship and want to find people more apt to take the process seriously, eHarmony is worth the money.

eharmony Value Testing

Price alone is just a number. What you have to do is compare price with the value that you’re receiving. To do that, our team tests each app through a process called Dating App Value Per Dollar (DAVPD). The test helps us to compare the value you’re getting for what you’re paying with other dating apps.

Here is the data from testing eharmony’s price vs. value.

Compared with other dating apps, the total score here is the highest, with Bumble being the closest in second. When converted to DAVPD to account for the monthly price, eharmony does fall out of the lead to several other apps.

However, it’s important to note that the price difference between eharmony and these apps scoring higher on DAVPD is only a few dollars (around $2-$3 per month). So, if $2-$3 is make or break for you, choose another option. However, if it’s not, it’s probably worth choosing the dating app that is a few dollars more, but offers more overall value.

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Disclosure: We may earn a small commission from some links on this page. This never affects our rankings or recommendations. You may check out our full Monetization Transparency Policy here.