If you’re looking for a second chance at love, the dating app LoveAgain might have caught your eye. It’s marketed as a mature dating site for men and women who are getting back on the market, but does it deliver?
We set up some profiles and used LoveAgain for two weeks, and now, we have some important info to share. Keep reading our LoveAgain review to find out if you should be looking for better mature dating sites. (What we found will probably surprise you).
There were some concerning things we found during our review
LoveAgain claims to be a mature dating site for older singles searching for “the one,” but it’s anything but. In reality, it’s a casual dating app, and most of the members are well below retirement age. Also, instead of helping members meet compatible partners, it only considers a few personal preferences and the location when selecting matches. Even more concerning, the site seems to be a scam, so your chances of getting defrauded are higher than finding love.
In order to understand why we think it’s a scam, you first need to know about the differences between free and premium accounts on LoveAgain. A free account will allow you to do the following:
- Browse, like, and favorite profiles
- Receive messages
- Send winks
- Send five messages
Alll the messages you receive with a free account are hidden behind a paywall, with a countdown timer warning you that the message will disappear if you don’t upgrade before running out of time.
We were drawn in after receiving 20 messages (all hidden behind a paywall), so we ended up paying for a one-day premium membership.
Then, we read and replied to all of the messages. And guess what? No one wrote back.
Each person logged in at practically the same time, and yet no one responded. We know our messaging game isn’t bad enough to strike out 20 times in a row. And we continued to strike out since only one member messaged us after we upgraded our account.
That’s pretty strange, right?
And that brings us to the next issue, and it’s an even bigger deal.
We went through a five-step cancellation process five times, and yet, our membership is still set up for recurring billing. Only this time, it isn’t going to bill us $1.29. Nope, it intends to charge us $43.68.
LoveAgain’s parent company, NSI Holdings, has a reputation for subscription scams and shady (and illegal) marketing practices, and now we see why. And in case it’s not already bad enough, we have other issues with this dating site.
We’re pretty sure a lot of the members aren’t who they say they are. Lots of the photos look fake, and some of the messages we received contained broken English, even though the senders said they lived in the United States.
There are probably some legit members on here, but you can only talk to them if you upgrade your membership, and then you’ll have to fight to cancel it.
We actually had to call our bank and let them know what happened. It was a headache, and we want to save you the trouble.
Fortunately, there are plenty of other dating apps that actually help people find dates. To be blunt, don’t try LoveAgain…we think you need to find a better dating app.
No, the 1.45 out of 10 rating is not a typo…
| Category | Score |
|---|---|
| App Store Rating | N/A* |
| Google Play Rating | N/A* |
| Userbase | Approx. 500,000 |
| Online Since | 2012 |
| Starting Cost | $1.29 a day |
| Our Review Score | 1.45/10.0 |
*There is no native LoveAgain dating app available.
1.45/10.0
Pros
- One-day membership option (although it’s a subscription scam).
- Can search for online members.
Cons
- Free members can’t read messages.
- Little engagement after upgrading to LoveAgain premium.
- Many of the profiles look fake.
- Can’t cancel the premium membership.
Overall Testing Results
| Factor | Results (out of 10) | Weight | Notes |
|---|---|---|---|
| Safety and Security | 1.0 | 20% | Major complaints of fake profiles, shady billing practices, and virtually impossible cancellations. Parent company (NSI Holdings) has a negative reputation. |
| Profile Engagement | 1.0 | 15% | No real user engagement. Messages received behind paywalls; virtually zero replies once upgraded. Profiles look fake or poorly filled out. |
| Feature Effectiveness | 2.0 | 15% | “Features” either don’t exist (e.g. video chat) or feel suspiciously designed to fuel scams (Flirtcast, Promote My Account). |
| Pricing | 1.0 | 15% | Deceptively low initial cost, but high recurring charges and nearly impossible cancellation. |
| UX and Usability | 3.0 | 10% | Basic interface works, but many features simply do nothing. Huge usability red flags (countdown paywalls, ghost features). |
| Popularity | 2.0 | 10% | ~500,000 members claimed, but few appear real. |
| External Reviews | 2.0 | 10% | Inflated ratings on Trustpilot, flagged for fake reviews. Real users describe it as a scam. |
| Feature Growth | 1.0 | 5% | No innovation; features promised but either absent or removed quietly. |
| Overall | 1.45 | ~ | ~ |
Learn more about how we test and score here.
Security testing showed a result of 1.0 out of 10.
| Factor | Score (0-10) | Weight | Notes |
|---|---|---|---|
| Privacy Policy Protections | 3.0 | 15% | Has a privacy policy, but shady practices overshadow it. |
| Third-Party Data Usage | 2.0 | 15% | Parent company known for aggressive marketing. |
| App and Data Encryption | 4.0 | 15% | Basic HTTPS used, but that’s it. |
| Block and Report Options | 2.0 | 15% | Exists, but fake profiles flourish. |
| Account Verification Options | 1.0 | 10% | Very few verified profiles. |
| Data Minimization Practices | 3.0 | 10% | Minimal data required upfront, but risky billing info demanded quickly. |
| 2FA Available | 0.0 | 10% | No two-factor authentication. |
| TOS Acknowledges Safety | 1.0 | 5% | TOS exists, but the site ignores it in practice. |
| Strong Password Requirements | 3.0 | 5% | Standard minimums, nothing special. |
| Overall | 1.0 | ~ | ~ |
The Features on LoveAgain are sadly nothing special
Our Love Again review is full of reasons to avoid this site at all costs. Even so, we want to cover some of the features. These features will provide more insight into why we don’t think it’s a good dating site.
Like Gallery
Along with the basic search filters, you can hit up the Like Gallery to like, message, or pass on members. A lot of the profile photos were NSFW, so be careful about where you use this dating app.
It looked like there were more legit profiles in the Like Gallery, although we encountered several possible fakes. Also, we only landed a single match, and that didn’t go anywhere. And as we mentioned earlier in this review of LoveAgain, you have to pay for membership to talk to anyone, and it’s impossible to cancel the auto-renewal.
Flirtcast
You can send a message to a bunch of users at once using the Flirtcast feature. But here’s the thing… you can’t see what the message says before sending it. We tested it out, and now, we’re wondering what we said.
We generally don’t like mass messaging members on any dating site, but this is the worst we’ve seen. For instance, the international dating site ColombianCupid lets women send mass messages. However, it provides a prompt and lets users delete it to customize the message.
Promote My Account
We know that online dating can wear you out from time to time. Seriously, emotional fatigue from online dating is a thing. Still, we don’t like the Promote My Account feature. Basically, LoveAgain runs your account for you when you’re away. It sends messages, likes profiles, and builds your favorite list.
You can choose from three types of messages:
- Random meetups
- Serious relationship
- Short-term relationships
Unfortunately, you won’t have any idea who you’re interacting with when using this feature. also, we didn’t find it to be very beneficial. We tested it out and didn’t get a single response.
We also can’t help but wonder if this is just a way for LoveAgain to run a subscription scam. Instead of having employees or bots send the messages, it uses this feature. Either way, we recommend avoiding this feature and the entire dating site.
Video Chat and Chat Rooms
LoveAgain advertises video chat and chat rooms, but neither are on the site, even after upgrading. The site has a history of announcing features, only to remove them without letting members know. We wouldn’t have been as frustrated had it not been one of the reasons the site gave us when prompting us to upgrade. That falls in line with its shady business practices, though, so we shouldn’t be surprised.
The types of members we saw when testing
We’ve reviewed hundreds of dating sites and Love Again has one of the lowest-quality membership bases we’ve seen. The entire site feels like a scam, with a few real folks sprinkled in. Even the real people don’t seem to be that chatty – likely because they ditched the site after realizing what it really is.
And look, we know that people lie on dating profiles. However, most people are honest about where they’re located. However, we received messages from members claiming to live in the United States, but they were clearly not fluent in English.
And even if you do encounter a real person, the profiles are far too basic.
We honestly can’t find any reason to use the LoveAgain dating site. It feels like a low-effort, scammy cash grab.
Reviewing LoveAgain Pricing – How Much is LoveAgain Premium?
LoveAgain features a unique $1.29 daily premium trial rate. As a concept we love that, but if you’ve read to this point you know that it’s too good to be true (and will end up costing you much more). Even if nothing shady was happening on the LoveAgain dating site we would still say that the price of Premium membership exceeds the value of the product.
You can see a full breakdown of LoveAgain Premium prices and purchase options below:
| Membership Length | Cost | Total Cost |
|---|---|---|
| 1 day | $1.29 daily | $1.29 |
| 1 month | $47.99 monthly | $47.99 |
| 3 months | $29.99 monthly | $89.97 |
| 6 months | $22.99 monthly | $137.94 |
Some Concerning User Complaints About LoveAgain
We were shocked when we discovered that LoveAgain has a 4-star rating on SiteJabber and a 4.1-star rating on Trustpilot. However, Trustpilot has a warning on the top of the page, stating it’s had to remove fake reviews for LoveAgain. Many of the reviews still sound fake, and don’t mesh with our personal experience at all.
After doing some digging there and in other user reviews online, we’ve picked out the legit reviews, and now, we’re going to share them with you. We stand by all of these complaints since we experienced the same issues. This proves that LoveAgain is a shady dating site (…to put it nicely).
- Premium Membership Scam – Lots of members say they received a ton of messages, so they upgraded to read and respond to them. Like us, they never heard back from any of the members.
- Fake Profiles Galore – As we mentioned, LoveAgain is full of fake profiles, and other members have noticed it, too. According to previous members, you can even find multiple profiles using the same picture.
- Spam Messages – Members don’t like Flirtcast messages, either. They come across like spam and fill up the inbox. It’s so bad that some members have deleted their accounts for this reason alone. Well, they’ve tried to, but that’s not easy.
- Unable to Cancel – Paying subscribers have reported problems cancelling their memberships and their accounts, just like us. If you’ve already signed up, we recommended reporting it to your bank and the authorities.
- Non-Existent Customer Support – Forget about contacting customer support if you have a problem, according to some members. They say it’s hard to reach anyone, and they aren’t interested in your issues if you do. We’re here to second this complaint. We’ve tried to figure out how to cancel, and no one will help us.