What is Upward?

Upward is an iOS and Android dating app owned by Match Group (owners of sites like Tinder, Hinge, Match.com, etc.). Launched in early 2020, the app has grown quickly in popularity thanks to an aggressive marketing campaign and the existing infrastructure Match Group has to leverage.

The Upward app utilizes your phone’s location to show you matches that you are in close proximity to. You are both shown to each other and given the option to swipe left or right if you are interested or not. If both parties indicate interest, you’re notified and a conversation opens up.

  • Site Name: Upward-app.com; Upward: Upward dating app
  • Paid or Free: Paid site with a limited free trial
  • Average Sign-Up Time: ~6 minutes
  • Paid Membership Pricing: Prices starting as low as $5.99 per month
  • Owned by: Match Group
  • Launched: March 2020