What is Plenty of Fish?

POF Information Page Header

Plenty of Fish (POF) is one of the world’s largest online dating services. This Canadian based company was founded in 2003 by CEO Markus Frind 4 years after receiving a degree in computer systems technology from British Colombia Institute of Technology.

Frind ran the site independently until 2008 when the project became more than he could handle alone and he started hiring. This ended up being an excellent decision for Plenty of Fish Media Inc. By 2010, the POF app launched for both iOS and Android pushing the user base to new heights.

Frind was proud of what he had built and the relationships Plenty of fish had created. He once stated that “over one million babies have been born as a result of the website”. A headline sure to grab some attention. And it did…

In fact they caught the attention of the Match Group who bought the POF app in 2015 for a whopping $575 million dollars! With only around 75 employees at the time, Frind was said to have personally gained about $525 million.

POF Screenshots Banner - POF Logo, Meet Me Feature, and Online Singles

So what’s changed since Match took over? Honestly, not too much. There were a few matchmaking guidelines changed, but at the end of the day despite multiple design changes it’s still the same POF app.

Plenty of Fish has continued to grow and now has well over 100 million registered users. They’re also said to have approximately 3 million daily logins and over 2 billion pageviews a week!

  • Site Name(s): pof.com, Plenty of Fish, POF dating site, POF
  • Paid or Free: Paid site with a limited free trial
  • Average Sign-Up Time: 2-3 minutes
  • Paid Membership Pricing: Plans starting as low as $10.00 per month
  • Interesting Facts About the POF App:
    • POF was created in 2003 but got a major rebrand in 2019.
    • Won multiple user-voted awards in early 2021.
    • 4.2 stars and over 1 million reviews on the Apple Store.
    • 3.9 stars and over 1.5 million reviews on Google Play.
    • There are over 100 million registered POF users.

How Does POF Work?

POF is a very traditional dating website that works off of profiles and messages. All members create a profile showcasing who they are, and these profiles are shown to other users. If someone sees someone they like, they can send a flirt or a message to start a conversation.

POF does have some additional features to help make matchmaking a little easier, but the basis of the platform is profiles and messaging. We’ll outline these additional features in the next section of our reviews.