What is OKCupid?

OKCupid Information Page Header

OKCupid is an online dating website and app (available on iOS and Android) that was founded in 2004 and is currently owned by the Match Group (owners of Tinder, Hinge, etc.). It was purchased by IAC (Match’s parent company) in 2011 for $50 million in cash.

Historically, the site has been known more as a playground for singles looking for casual dating and hookups. However, through some rebranding, the site is now attempting to target singles who are looking for something a bit more serious, as well. Your four options for relationship goals listed on OKCupid are New Friends, Short Term, Long Term, and Hookups.

  • Site Name(s): OKCupid, OKCupid.com
  • Paid or Free: Paid site with a limited free trial
  • Average Sign-Up Time: About 10 minutes
  • Paid Membership Pricing: Plans starting as low as $17.49 per month

How Does OKCupid Work?

What was real interesting during our most recent OKCupid review was that we expected the site to be a profile-based, message-who-you-want style of dating app (like it used to be). However, somewhere in the recent years, OKCupid transitioned into a swipe dating app. Most likely this is because the owners of the site wanted to mirror the success they were having with one of their other swipe brands (Tinder).

Users are shown different profiles of other users that they can select that they like them. If the other user also selects they like you, you’re able to start messaging each other. Different from Tinder, though, is that there are a few other ways to generate initial contact like commenting on pictures and boosting your profile.