OKCupid Review – Have Things Changed for the Worse?

Fact Checked by: Debbie Gutfreund, MA

OKCupid Collage of Screenshots

OKCupid has gone through quite the rebranding over the years, and we were excited to see where it landed during our most recent OKCupid review. Initially, the app was pretty readily known as a place to meet people for some, you know, casual fun. It was more of a place to find a friend for the weekend than it was to find the love of your life. 

However, people have been reporting some success with other types of relationships goals with this app thanks to a focus on shifting into an environment that is more similar to successful serious dating apps.

So, are these reports accurate? Well, we set out to get to the bottom of it in our most recent OKCupid review! If you’re ready to see our results, grab a seat, and let’s get into it.

OKCupid Nails Gender Inclusivity But Misses in Other Areas

OkCupid Screenshot

If you’re big on things like gender inclusivity, hot-button political issues (like their newly added pro-choice profile badge), and you like a lot of bells and whistles (available for purchase) in your dating experience, OkCupid might be worth checking out for you. Additionally, much of the site can be accessed for free, with a lot of upgrades and boosts available at additional costs. Some sites also report a userbase size in the 50 million range, which is certainly something that catches our attention if it’s true (not confirmed by the company).

Where we start to have a few issues with OKCupid, though, is with the overall user experience. It’s one of those apps where it feels chaotic and like there is so much going on it feels like you’re lost on where to click or what to do. Sure, this is great if you have a lot of time to dedicate to figuring things out, but if your chief goal is finding someone special—you’re probably going to get frustrated.

Additionally, there are ads if you’re not using an upgraded membership (which is annoying). You also won’t be able to message anyone unless there is a mutual match—so, much like Tinder (owned by the same company), you’re at the whim of your pictures and profile getting you in the door. If you’re not someone who normally gets a lot of quality messages, you may not be a fan of this.

And if you like having some control with being able to search through your matches, you won’t have that option here. OkCupid is basically a swipe-style dating app dressed up with a lot of new bells and whistles.

Users Report a Change for the Worse From OKCupid

If you spend some time looking through forums, you start to see an unsettling trend about OKCupid. Many users report that “in the old days” OKCupid was an amazing place to meet people. However, they say that the app has grown to be over-commercialized, chaotic, and no where near as effective as it used to be.

These are user reviews, so take them as you will, but it’s not something we saw from one or two people, it was from a lot of users in a lot of different threads. Generally, this signals that something is more than likely to be accurate.

Overall, OKCupid score a 3.7 out of 5.0 in our most recent review. While some will like their strong push towards gender inclusivity and hot-button political issues, we have some reservations about the user area feeling cluttered and a little chaotic.

Who OKCupid Is Good For

  • Singles looking for a cheap dating site (budget is more important than quality)
  • Left-leaning singles who value gender inclusivity and hot-button political stances
  • People looking for more casual dating options

Who OKCupid Might Not Be Best For

  • Religious and Christian singles who are turned off by some political and moral stances
  • Older singles (45+)
  • People who are turned off by chaotic dating app experiences
CategoryScore
Quality Matches3.5/5.0
Features3.5/5.0
Ease of Use3.0/5.0
Support3.2/5.0
Cost3.5/5.0
Overall3.7/5.0
OkCupid Logo

3.7/5.0

5 Things to Know About OKCupid

  1. The company does have a troubled past with a lot of issues surrounding data leaks of user’s sensitive information.
  2. The owners of Match.com purchased OKCupid in 2011 for $50 million.
  3. OKCupid gives users the option to place a Pro Choice badge on their profile and donates to Planned Parenthood for any user who does.
  4. While OKCupid is technically free to use, most of the noteworthy features require you to pay.
  5. Unless you upgrade your experience, you are going to be inundated with quite a few ads during your experience.

Pros

  • A high level of inclusivity for singles of all genders and sexual orientations
  • Utilizes compatibility questions to enhance matching
  • Some reports of a userbase as large as 50 millions

Cons

  • The app has a history of serious data leaks
  • Unless you upgrade, you are inundated with ads
  • Moderators seem to overlook a pretty significant amount of fake profiles
  • There are still a lot of users that are looking for hookups instead of relationships

Reviewing Membership Tiers and Features Available

Let’s talk features! One of the most robust areas of our OKCupid reviews was the list of features offered by the site.

And while a lot of features generally is a good thing, we do have some reservations that there’s so much going on at OKCupid that it creates a bit of a chaotic environment.

But let’s talk about things and let you form your own opinion.

OKCupid Membership Tiers

With OKCupid, you have three different membership tier levels to choose from—Free, Basic, and Premium. The first is, well, free as you might guess. The other two are paid (updated pricing on these is further down in the guide). Here is what you get with each level:

FeatureFree (Free)Basic (Paid)Premium (Paid)
AdsYesXX
Sign Up QuestionnaireYesYesYes
See All PhotosYesYesYes
Unlimited LikesXYesYes
Deal BreakersXYesYes
See Your IntrosXYesYes
See Who Liked YouXXYes
SuperLikes (weekly)113
See All Question AnswersXXYes

Sign Up Questionnaire

When you join OKCupid, you’ll go through its 15 question matching questionnaire that they use to compute a matching percentage with other users.

OKCupid sign up questionnaire

The questions are quite random, but we can see how some of them would certainly be pertinent to matching people together. It’s not a real in-depth matching questionnaire like you’ll see on other sites, but it still is certainly better than nothing. Here’s a sample of one of the questions (all questions are multiple choice).

Okcupid question sample

See All Photos

Regardless of your OKCupid membership level, you will be able to see all photos from all users at all times. Compared with the rest of the online dating industry, this should be something viewed as a positive perk as many sites limit you to only seeing the main photo or no photos at all.

Unlimited Likes

As mentioned, OKCupid operates on a mutual match system where you only hear from people who also say they like you. That means that in order to send messages, you have to go and like other users. With a free account, you are limited in the number of likes you can send out. However, with the paid accounts (Basic and Premium), you’re free to send as many likes as you want, which should inevitably help to increase your chances of a match. It does also, however, increase the chances that some people are just clicking like on everyone and only actually looking at profiles if they have a match.

OKCupid Like Buttons

Deal Breakers

The deal breakers feature on OKCupid is one where you can select things that are “hard no’s” for you when it comes to a match. For example, if you don’t want to see matches who smoke, you’ll need to upgrade to get this feature. One of the drawbacks to this feature is that you may still see people who violate your deal breakers if they haven’t answered that question on their profile yet. Still, it should help at least to some degree to increase the quality of your matches to be more like what you’re looking for.

See Your Intros

Under each photo on OKCupid is a button where you can click and send a quick comment to someone about their photo or a section of their profile. The idea of this feature is to give you other ways to initiate contact outside of the swiping feature. On one hand we like this because the swiping-only feels limited. However, on the other hand, we’re not fans because it’s a bit confusing how this relates to messages, what they see, if they can respond, etc. Again, it’s that chaotic feeling we continue to allude to seeing during our reviews.

OKCupid Intros Feature

See Who Liked You

The visible likes feature is available for premium members and allows you to see who has liked your profile before you like their profile. Without this feature, you only know if someone likes you if you coincidentally like their profile as well. So, with this feature you get a heads up on who is interested in you which may allow you to shift your interest to those who are more likely to interact with you. 

Within about five minutes of creating our test account that was basically empty, we had 19 likes. While this could be as a result of a large userbase, it does raise some suspicions about the quality and validity of those likes.

Likes Feature on OKCupid

Super Likes

A feature obviously ripped straight from Tinder (it’s okay, they’re owned by the same company), is the Super Like. This is a way of liking another member but getting it to rise to the top of their list. It adds some additional pizzazz and attention to a normal like. It’s a neat feature when you really want to get someone’s attention, but it stinks if you use it and get no luck because you only get 1-3 per week depending on your membership level.

See All Question Answers

Similar to the visible likes feature, this is a perk to those with a premium subscription. There are prompt questions on OKCupid. The way they usually work is that you answer a question and then you can see how others answered the question. With this feature, you will see everyone’s answers without having to answer yourself.

The Quality of Singles at OKCupid

The question here went two ways during our OKCupid review—quantity and quality. When it comes to quantity, there seems to be no shortage of singles on the site. According to some unsubstantiated (but probably true) reports, there are upwards of 50 million users on the site. If this is true, that’s an incredibly massive amount of people and options.

When it comes to quality, there are some things we had reservations about. First, we saw a lot of profiles during our testing and reviewing that were most likely fake or belonged to people looking for something unsavory. No, we cannot 100% confirm these are fake accounts, but we have a lot of years in the dating industry and we’ve gotten pretty good at spotting these things.

Honestly, it’s probably tough to police these things with 10s of millions of users. But even though we understand why it’s a challenge, that doesn’t make a difference to a user looking for a top notch dating experience.

Overall, though, it’s tough for us to review the actual quality of the people on the site because that’s something that depends on your preferences. What we can say, though, are the following:

  • Some of the profiles are filled out well and some have pretty short answers and are incomplete.
  • Users seem to do a pretty good job uploading quite a few photos on their profiles.
  • The larger percentage of people we saw in our reviews were looking for more casual/hookup type relationships.

One other thing that’s probably important to point out is that OKCupid is okay with risque photos. We never saw any nudity but we saw plenty of pictures of people flipping off the camera, scantily clad, and “showing what their mama gave them.” If you’re cool with that, cool. If not, though, we wanted you to be aware.

Pricing is a mix of membership options and a la carte add-ons.

When it comes to OKCupid, pricing is broken down into two categories—membership costs and additional add-ons. For membership costs, there are three memberships—Free, Basic, and Premium. In the features section of the guide we outlined what you get with each of these (scroll back up if you missed it). And for paid addons, you have boosts, which move your profile to the top of people’s lists for 30 minutes.

Here’s what each is going to cost you at OKCupid. And if you want more details on things like auto-renewal, payment options, and value—check out our OKCupid cost breakdown.

Membership TypeMembership LengthMembership CostTotal Cost
Premium1 month$34.99 monthly$34.99
Premium3 months$23.33 monthly$69.99
Premium6 months$17.49 monthly$104.94
Basic1 month$24.99 monthly$24.99
Basic3 months$16.66 monthly$49.98
Basic6 months$12.49 monthly$74.94
Add On - Boost1x$6.99$6.99
Add On - Boost5x$5.99 each$29.95
Add On - Boost10x$4.99 each$49.99

Customer support seems to be lacking with OKCupid.

An often overlooked area of OKCupid reviews is the customer service area. What happens if you end up needing some help with something? We’ve seen some dating apps with zero customer support options, which is why we focus so heavily on what each app we view has to offer.

We had high hopes for OKCupid due to their extensive FAQs, but unfortunately, that is the extent of their customer support. If you can’t find an answer to your questions in their FAQs you have the option to send an email, but there is no way to immediately talk to a real person about your concerns. 

This means that users unable to use a service they may be paying for are left wondering if their issue is even being looked into. This doesn’t paint the best picture of OKCupid, since other dating apps have full-blown customer service teams and moderators who are available to help you any time of day.

Photo of author

Author: Matt Seymour, MSF

Matthew J. Seymour is a dating industry expert with over a decade of experience coaching singles, reviewing dating apps, and analyzing trends within the industry. Matt is a published author with his most recent work “Get More Dates: How to Master Online Dating Apps” that hit shelves in 2023. With a Masters of Science in Finance (MSF) degree from the University of Florida and extensive knowledge of the innerworkings of the online dating industry, Matt frequently serves in an advisory role to some of the largest dating apps on the market. In Matt’s current role with Healthy Framework, he leads the interview team that regularly interviews key dating industry leaders, and leverages his financial knowledge and dating app experience to review and share what singles need to know to get the most out of dating online.