How Match and OKCupid Differ and Which is Best

When it comes to online dating, you have options. And while options are usually an exciting thing, sometimes too many options without enough information can be overwhelming. But if you’re here with us today, it’s probably pretty safe to assume that you’ve whittled down your online dating choices to two—Match.com or OkCupid.

So, which app is best for you? Does it matter what you’re looking for? Are there better alternatives out there than these two options? Today, we’re going to answer all of those questions (and more), and finally put the Match vs. OkCupid debate to rest.

Match logo
OKCupid Logo
Match.comOKCupid
Starting Price Per Month$20.99 $14.99 + Add-ons
How You Meet PeopleSearch Through ProfilesSearch Through Profiles
Owned ByMatch GroupMatch Group
Year Founded19952004
Membership Size21 million +50 million +
Type of RelationshipCasual and SeriousCasual and Serious
Target DemographicAllAll
App Store Rating3.5 out of 54.2 out of 5
Google Play Rating3.2 out of 53.4 out of 5
TrustPilot Rating1.3 out of 51.3 out of 5
Free Trial LinkTry MatchTry OKCupid
  • Location – Both of these dating apps serve a fairly wide international audience, which is nice if you’re looking for some originality in the people you’re going to date. That being said, it can make for smaller than advertised numbers of users if you’re looking for singles at home. Match currently services over 50 countries within it’s network with a heavy presence in the US, Canada, and the UK. OKCupid mentions servicing an array of customers in the demographics where they are allowed to operate. The company does make references to Swedish singles on their website directly, so it may be one of their bigger markets.
  • Dating Process – Both Match and OKCupid follow the “catalog-style” dating process where you create a profile, search through other profiles, and message anyone you feel interested in. Unlike some other sites where there has to be a mutual match first, you are free to message who you want—as long as you have the appropriate premium account.
  • Quality of Singles – OKCupid is a site that focuses more on casual dating though users do report finding long term partners on the site. Match.com is meant for more serious relationships, but a large number of users say they are only looking for casual meetups. If you’re truly looking for something serious, we’d recommend checking out the alternatives recommended below.
  • Traffic – Match.com sees less web traffic than OKCupid. Match sees around 30-40 million site visits a month whereas OKCupid’s numbers are over 100 million a month. These are only estimates from third parties, though, and they do include international traffic and not just US.

Both of these sites are established and certainly pass the trust test. If you’re for sure looking for something serious, you’re better off going with a different option.

If you’re looking for somewhere in the middle of casual or maybe serious one day (and you’re okay dealing with messages from people looking to just hook up), OkCupid or Match is certainly fine.

  • Both sites can be used for both casual dating and finding serious romance. 
  • OKCupid and Match.com have been around for decades and have the fan following and precise amenities to show for it. 
  • Match.com and OKCupid are both available in dozens of countries around the world. 
  • OKCupid and Match.com both utilize a simple sign up process and short questionnaires that work to help enhance matches. 

Daily Matches are the bread and butter of Match.com. These are the users the site has picked for you based on your personality and preferences. These are the absolute best singles in your area when it comes to finding someone naturally compatible. 

We love that Match.com makes it super simple to find these users, but also allows users to browse around for other non-matched singles. This is a power that is lacking in many other sites with compatibility matching! 

OKCupid does utilize a sign up questionnaire, but the intricate match making you get on Match.com is far more involved. 

OKCupid may have fewer features than Match.com, but one they have that really stands out is “Deal Breakers.” Deal Breakers are strict search filters that keep any user that matches them out of your results. 

Don’t want to date a smoker or a high school drop out? Dealbreakers give you the chance to cut those singles out of your matches and avoid any awkward conversations down the road. Match has search filters as well, but Dealbreakers is a uniquely OKCupid feature! 

Honestly, in our opinion, these sites are fairly comparable. When Match.com first launched, it was certainly a stronger brand than OKCupid. However, OKCupid has gone through a few rebrands and revisions over the years that have brought it up in stature. Additionally, Match.com hasn’t made a lot of changes to their platform, which brought it a little closer to center in our book.

Match.com also started with marketing messages more towards those looking for serious relationships and OKCupid more on the casual side. However, it would seem that both of the sites slowly drifted more towards the center picking up a little market share of both casual and committed. What this means for you as the user is that you’ll find what you’re looking for at each site but you will have to deal with people who aren’t looking for the same relationship goals as you.

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Author: Matt Seymour, MSF

Matthew J. Seymour is a dating industry expert with over a decade of experience coaching singles, reviewing dating apps, and analyzing trends within the industry. Matt is a published author with his most recent work “Get More Dates: How to Master Online Dating Apps” that hit shelves in 2023. With a Masters of Science in Finance (MSF) degree from the University of Florida and extensive knowledge of the innerworkings of the online dating industry, Matt frequently serves in an advisory role to some of the largest dating apps on the market. In Matt’s current role with Healthy Framework, he leads the interview team that regularly interviews key dating industry leaders, and leverages his financial knowledge and dating app experience to review and share what singles need to know to get the most out of dating online.