eHarmony vs. Match

By: Jason Lee

Get your popcorn and grab a seat! Today we’re going to look at a colossal match up of the two biggest titans of the online dating industry—eHarmony vs. Match. On one side of the aisle, eHarmony boasts helping over 2 million people find love through their patented matching technology. On the other side of the aisle, Match claims to be #1 in relationships and marriages. So, who is telling the truth, and which of these dating apps is right for you?

Today, we’re going to get to the bottom of the Match vs. eHarmony debate once and for all. We’ll take a look at five major categories of comparison and give you our thoughts and analysis. By the end of this article, you should have a pretty good idea which of these two online dating sites is right for you.

eHarmony vs. Match – The Winner Upfront

eHarmony vs Match

On the surface, the battle between eHarmony and may seem pretty close. However, when you start to dig under the hood, there looks to be a clear winner—depending on what you’re looking for.

If you’re looking for a serious relationship with someone who is committed to the process (and not looking to play games), eHarmony is going to be the best there is. If you’re looking for more casual dating and are okay with some singles not totally serious about the process, Match would be a better fit.

But at Healthy Framework, we’re big fans of people taking the dating process seriously and looking for that special someone.

So for us, the winner of the eHarmony vs. Match battle—is hands-down, eHarmony.

4 Reasons eHarmony Wins This Battle

  1. eHarmony attracts more serious singles and less flaky, casual daters.
  2. The profiles on eHarmony are more robust, offering more opportunities to showcase yourself and to get to know other single people.
  3. eHarmony has a slightly slicker and easier to use interface.
  4. The team at eHarmony added video dating features as an adaptive response to the world climate (big win).
Homepage - eHarmony
Full ReviewReviewReview
Best ForSerious RelationshipsMostly Serious Relationships
Overall Rating9.8/10.08.9/10.0
Quality of Matches9.8/
Ease of Use9.7/10.09.5/10.0
Try Now >Try Now >Try Now

Want more detail on how we came to this conclusion? Here’s a complete breakdown of all categories we compared and the data behind our decisions. Click any of these jump links to explore our findings:

Weighing the Pros and Cons – vs eHarmony

What Makes eHarmony Good?

  • Detailed signup leads to better matchmaking.
  • Focus on long lasting relationships.
  • Free communication weekends

What Don’t You Like about eHarmony?

  • Premium pricing is slightly above average.
  • Not a good option for casual daters.
  • Limited free trial

What Makes Good?

  • Premium pricing is average for the industry.
  • Good for serious or casual daters.
  • More international users than eHarmony

What Don’t You Like about

  • Multiple complaints of poor customer support.
  • Large number of inactive users.
  • Signup is less comprehensive.

Is eHarmony or Match More Expensive? – Cost Comparison

eHarmony Membership Pricing

Membership TypeMembership LengthMembership Cost
Premium Light6 Months$65.90 per month
Premium Plus12 Months$45.90 per month
Premium Extra24 Months$35.90 per month

Match Membership Pricing

Membership TypeMembership LengthMonthly CostTotal Membership Price
Standard Plan3 Months$24.99$74.97
Standard Plan6 Months$15.99$95.94
Standard Plan12 Months$11.99$143.88
Premium Plan3 Months$26.99$80.97
Premium Plan6 Months$17.99$107.94
Premium Plan12 Months$13.99$167.88

So Match Wins The Cost Comparison Right?

Well, yes and no. If there was a section of our eHarmony vs. Match comparison that was the toughest to decide it was this one.

You’d imagine that it should be just as easy as looking at who has the lowest price, right?

Nope! That’s not how we look at cost (and not how you should either). Instead, we look at value. What are you getting for the price you’re paying? If a site is a few bucks more buy you can get an incredible amount of extra value, then what’s the best option for value?

In terms of absolute dollars, Match is cheaper. eHarmony is slightly more expensive, however the product you are getting is a bit better in our book is WAY better in our book. The 2021 and 2022 updates to the site and the new features really moved eHarmony into a league of its own.

If you can afford to pay the few extra bucks, we think you should go with eHarmony. If you’re strapped for cash and need the most budget-friendly option here, we would say to check out Match.

Additionally, it’s important to point out the eHarmony often runs discounts and sales that aren’t publicized on TV or in commercials. Instead, they only share these deals and discounts to members who have already created a free trial account. Often, these savings can be upwards of 50% off the “sticker price” that we have listed below. We’d recommend using the link below to create a free account and see what offers they have available for you.

Not only does eHarmony offer more, but it might also actually be cheaper if they have a secret sale running.

The Quality of Singles – Match vs eHarmony
Gender Ratio51% Men | 49% Women49% Men | 51% Women
IntentionsLong Term RomanceVaried
Time on Site6 mins7 mins
Monthly UsersOver 900,000Over 6 million
Monthly Messages2 Million+Not Public
Profile Views Per Visit88
USA Users94.57%78.13%
Countries Available121 Countries61 Countries
Total Members15 Million+20 Million+
Try Now >Try Now >Try Now

As one of the most important deciding factors in our matchup of eHarmony vs. Match, we put a lot of weight on the quality of singles towards our overall rating.

This one was pretty close, but the victory goes to eHarmony and here’s why.

Match has a huge quantity of singles to choose from with singles looking for all different levels of relationships across the spectrum. You have people looking for marriage and serious relationships, but you also have people looking for casual hookups or just to poke around the dating world a bit.

Now, there is nothing wrong with looking for something super casual and not long-term, but when we hear people asking us to compare eHarmony and Match, they typically aren’t looking for something casual or a random hookup.

If you’re looking for that casual fling, Match or some other dating site or app will probably be better suited for you. But, if you’re looking for something more serious, lasting, and long-term, then eHarmony is going to be your winner.

Here’s another interesting point. You also saw earlier that eHarmony is more expensive. While this stinks in terms of your wallet or purse, it does work as a stronger barrier to entry. We’ve found that there does seem to be a direct correlation between the price of an online dating site’s membership and the quality of the members.

We are not saying that people with more money are higher-quality people. What we are saying is that when people put more money into an online dating membership, they tend to take things a bit more serious.

Think about a gym membership. If you spend $5 a month on your gym membership versus spending $50 a month on a membership, how much more likely are you to take getting to the gym seriously? We would like to believe that people spending the $50 on a gym membership are going to be a lot more adamant about getting their money’s worth of it.

Profile Comparison on Match and eHarmony

You’ll also see in the image below that eHarmony profiles are a lot more in-depth and they also require you to fill all of this information out before you have any access to other members. While, again, this might seem like an annoyance, it makes for a much more rewarding experience for users.

You won’t be running into incomplete profiles on eHarmony like we did a few times on Match. This was a pretty big turning point for us in the Match vs. eHarmony debate.

Here are some examples of profiles on both of these dating sites:

eHarmony Profile Screenshot

eHarmony Profile 2022

Match Profile Screenshot

review of profile screenshot

Note: Yup, we are the ones who blurred out the personal information. You will be able to see this stuff when logged in to eHarmony and Match. We just do that because we’re actually showing you real screenshots.

Matchmaking and Features Comparison – Match vs eHarmony

Both eHarmony and Match came pretty stacked in the features department which is why this was a relatively close win for eHarmony. While both dating sites had fantastic ways to look through singles, great profile options, messaging capabilities, and more, it really came down to the matching algorithm and the guided communication that eHarmony has.

We just liked the fact that eHarmony was going against the grain with a different approach. While’s approach most certainly works, we like seeing innovative approaches. The matching algorithm on eHarmony seems to be tried and tested and is a different way of approaching an aging industry.

Remember, eHarmony boasts over 2 million people finding love on the site. That’s two new people every 14 minutes.

The guided communication is a way that eHarmony will walk you through meeting someone else utilizing pre-written questions that help you to ask the tough stuff first with the help of the professionals.

eHarmony’s List of Features With a Paid Plan

  • Unlimited messaging
  • View unlimited photos from other members
  • Filter matches by preferences and location/distance
  • Unique personality profile derived from the Compatibility Quiz
  • Ability to see who has viewed your profile
  • Free profile review within 15 days of your purchase with customized suggestions
  • Access to eHarmony’s new video dating feature

The features on Match were similar, except there is no video dating feature and no personality profile from the Compatibility Quiz. Match does offer profile reviews (once annually) and read receipts on messages, but only if you pay for the higher level membership.

eHarmony wins this round. You certainly won’t be disappointed if you go with either site, but we had to give the win here to the innovativeness of eHarmony. Additionally, the video dating feature is a great adaptive response to the world events going on today.

eHarmony dating app logo

Does Match or eHarmony Offer Better Messaging?

In many ways messaging on both of these platforms is pretty similar. Both sites have secure instant messaging, but there are a few important points to consider.

  • Both sites offer a “wink” feature to quickly show singles that you’re interested.
  • Both sites show if your messages have been read.
  • Both sites offer video chat options so you can talk over video before meeting in person
    • Video Date on eHarmony
    • Vibe Check on Match
  • Messaging at eHarmony is not free unless it’s a free communication weekend.
  • Messaging at Match is also not free, but they take a little different approach.
    • You can message your “top picks”, but you can’t see how they respond until you pay.
  • gives you an email address to use. That way you never have to give out any personal contact info.

When it comes to messaging we think eHarmony has the edge. Again, both options are very similar, but for free users there’s just something about the free-ish messaging that Match offers that just bothers us. We think the email think is an interesting perk, but are more impressed with the transparency of eHarmony’s product.

User Experience – Is Match or eHarmony Easier to Use?

Another category that was close, but the edge goes to eHarmony. This is a category that can be tough to put into words, but once you get in and start using a particular dating site, you’ll start to notice how easy or difficult the entire experience is.

At first, we actually were about to give this category over to Match. When we went to try out eHarmony’s search function, we noticed that a traditional search function didn’t exist. As we got our big red X pen out, we realized that this is all part of how their program works.

They don’t want you sifting through matches like a cheap phone book. Through the eHarmony matching algorithm, the site presents you with matches that they think are going to be a nice fit for you.

We did also find later that you are able to discover around and see a lot more matches, but it was not a traditional search function like you’ll see on Match (but that’s okay with us in regards to their success rate).

The deciding factor for us was that the user interface and member homepage for eHarmony was a little sleeker and easy to get around. We didn’t really have any trouble finding what we needed on Match, but we just really liked the updated feel of eHarmony.

eHarmony gets the check mark on this category of our eHarmony vs. Match royal rumble.

Device Compatibility – eHarmony vs Match

If you’re looking to date online in 2022 there’s a pretty good chance you’re going to want that dating service to work on all your devices. Let’s see how each of these sites stand up to our compatibility test:
iPhone/iPadYes - Requires iOS 14.0 or later.Yes - Requires iOS 14.0 or later.
App Store Rating4 out of 53.8 out of 5
Android DevicesYes - Requires Android 6.0 and upYes - Requires Android 6.0 and up
Google Play Rating3.2 out of 53.4 out of 5
App CostFree - In App Purchases AvailableFree - In App Purchases Available
File SizeiOS 88 MB | Android 129MBiOS 182.5 MB | Android 147MB
Web Friendly?Yes - eharmony.comYes -

So who’s the winner here? eharmony or Match?

In the end, device compatibility is a toss up. Both apps are rated similarly, have similar file sizes, and will work on just about any phone, tablet, or computer you have.

Customer Support – Which Dating Site Has Better Help?

eHarmony Support Options

  • Phone – (844) 527-7421
  • Hours: Mon-Sat 8am-5pm (PST)
  • Live Chat
  • Email Contact Form
  • Contact via Social Media
  • Help Center – A detailed FAQ
  • Mailing Address:
    • P.O. Box 241810, Los Angeles, CA 90024 Support Options

  • Phone – (800) 926-2824
  • Hours: Mon-Fri 8am to 5pm (CST)
  • Live Chat
  • Email Contact Form
  • Contact via Social Media
  • Detailed FAQ
  • Mailing Address:
    • P. O. Box 25458, Dallas, Texas 75225

While both dating sites had extensive customer help sections, Match squeaked out a victory in this category. Why? Well, it all came down to how easy it was to find out how to communicate with a real person for help.

With Match, it took us just a few seconds to get to the help section and over to the live chat function. We would have liked to see some form of phone support as well, but a live chat function is great (We have a tendency to be picky).

For eHarmony, their customer support section was extensive with a great, thorough FAQ section. They also do offer phone support 6 days a week, but it did take us a little longer than we’d like to find that phone number. You basically have to click through a few of the FAQ questions until you find it. Not hard to find or hidden by any means, but just took us a little longer than it did with Match.

Get Started Now With the Winner (eHarmony)

Bottom line—the victory goes to eHarmony. If you’re looking for something serious or that could turn into something serious, it’s the dating site with the best proven track record of success.

eHarmony dating app logo

The Editor’s Take On eHarmony vs. Match

At the end of the day, eHarmony was able to notch out Match in several of the more important categories, including the quality of singles, ease of use, and features.

The best thing you can do is give the site a try for yourself. The link below will get you automatically set up with a free trial account, so you can really get to know the site and see what it has to offer with absolutely no risk!

Match vs eHarmony FAQ

Has eHarmony or Led to More Marriages?

Based on all the data we’ve seen Match has more users, but a lower success rate. The folks at eHarmony aren’t shy about reporting that “over 2 million have found love” or that “a new match is made every 14 minutes”. Match on the other hand claims to be responsible for north of 500,000 marriages and interestingly over 1 million babies.

Are These Sites Worth Paying For?

We find that most users who are asking this are really asking whether or not it’s worth paying for online dating sites in general. Our answer would be yes and here’s why

While “free” can be alluring paying for an online dating site is truly an investment in yourself. You will waste less time and encounter more high quality singles because everyone on the platform is at least serious enough to be paying.

Which Brand Has Been Around Longer – Match or eHarmony?

Both of these brands are elders in the online dating industry, but Match has been around a few years longer:

  • launched on April 21, 1995
  • eHarmony launched on August 22, 2000
  • Which means is exactly 5 years, 4 months, and 1 day older than eHarmony.

Are There Better Dating Apps Than Match and eHarmony?

A lot of the answer to this question lies in what you’re looking for. If you’re not looking for something serious or long lasting you’re probably not going to be a huge fan or eHarmony or Match. We recommend you check out our full guide to online dating apps to find the perfect one for your needs.

More Match and eHarmony Comparisons

Still weighing your options? Here are some other pages that should help! Our team has weighed the pros and cons of eHarmony and against a bunch of other online dating options:

Written By: Jason Lee

Jason Lee is a data analyst with a passion for studying online dating, relationships, personal growth, healthcare, and finance. In 2008, Jason earned a Bachelors of Science from the University of Florida, where he studied business and finance and taught interpersonal communication.

His work has been featured in the likes of The USA Today, MSN, NBC, FOX, The Motley Fool, Net Health, and The Simple Dollar. As a business owner, relationship strategist, dating coach, and officer in the U.S. military, Jason enjoys sharing his unique knowledge base with the rest of the world.