Coffee Meets Bagel Review

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Dating apps seem to fall into two general categories — swipe-style apps that focus on hookups and casual fun and apps that intensely focus on long-term commitment. So, where does that leave singles that want something more meaningful than a Tinder match, but still want their dating app usage to be fun and easy? Coffee Meets Bagel might be the hero the dating world needs.

Their app is intended to provide an easy-to-use platform to find matches that have been specifically curated to meet your dating needs and desires. The app has been around since 2012, but they have started gaining a lot of attention in the last few years. That got us wondering, is the Coffee Meets Bagel app really as great as they claim?

Coffee Meets Bagel Homepage

We scoured their platform for information and found the real tea (or, um… coffee?). Take a look through our review to see if this app is right for you, and if you don’t like what you see, check out our other in-depth reviews!

Is Coffee Meets Bagel Worth It? – The Bottom Line Upfront

Coffee Meets Bagel is a breath of fresh air when it comes to dating apps. The approach feels casual and simple, but the use of a matching algorithm helps singles find a little more depth in their dating journey. Plus, the majority of features can be accessed through a free membership, which is just the cream cheese atop this bagel!

We know that the app has fewer features than some other options and is slightly more expensive (for those who want a paid membership), but we are impressed that they seem to have whittled down the dating app experience into something more easily consumed. They only use the features they think are necessary and make them simple to understand. 

All of this, and their beautiful app design and intuitive layout, are the reasons we believe Coffee Meets Bagel is definitely worth a try.

Alternatives to

Like Coffee Meets Bagel the following sites are geared more toward serious relationships and less toward casual dating. If that interests you feel free to claim a free trial or read one of our reviews linked below for more details:

RankSiteFree Trial LinkOur Review 
#1ZooskFree Trial9.5/10.0Zoosk Logo
#2eHarmonyFree Trial9.8/10.0eHarmony Logo
#3JdateFree Trial9.8/10.0JDate Logo
#4Elite SinglesFree Trial9.7/10.0Elite Single Logo
#5Christian MingleFree Trial9.6/10.0Christian Mingle Logo

Is CMB right for me? How do I know if I should look for alternatives to the Coffee Meets Bagel app? Excellent questions!

Our team has broken that down below by listing who the Coffee Meets Bagel app is good for and who might not like it:

Who Coffee Meets Bagel Is Good For:

  • Singles who want a modern approach to dating.
  • Anyone who is tired of endless profile swiping on other online dating apps. 
  • Those who like free apps and a la carte features or singles.

Who Coffee Meets Bagel Might Not Be Best For :

  • Singles looking for a casual, hook-up focused experience. 
  • Older singles, since the typical Coffee Meets Bagel crowd is a bit younger. 
  • Women who want a larger selection of men to browse. 

Overall Coffee Meets Bagel Rating

Quality Matches9.0/10.0
Ease of Use8.5/10.0
Coffee Meets Bagel Logo


Pros and Cons of the Coffee Meets Bagel Dating App


  • Uses compatibility algorithms to provide custom matching. 
  • You are fed a reasonable and manageable list of singles each day. 
  • You will only receive messages from profiles you’ve liked, so your inbox doesn’t become a pit of unwelcome photos and cheesy pickup lines. 
  • You can earn in app currency through activities.


  • You only get 5 matches per day, which can make the process feel a little slow. 
  • The gender split isn’t even, with around 60% of users identifying as female. 
  • The matching algorithm isn’t as intricate and effective as the ones you’ll find on sites like eHarmony.

Coffee Meets Bagel Review – Table of Contents

What is Coffee Meets Bagel?

Originally conceptualized in New York City, is a service focused on giving women a more pleasant online dating experience. The brand was created by sisters Soo, Dawoon, and Arum Kang and a team of developers from San Francisco. All three sisters are successful entrepreneurs and Harvard grads! But back to CMB…

The team started asking women what they needed from an online dating experience and trying to bring that perfect product to marker. The Coffee Meets Bagel app officially launched in April of 2012 for users in New York City and before the end of that year would also launch in Boston and San Fransisco.

And this all sounds amazing! But does lead us to one extremely important question for potential CMB users:

How is Coffee Meets Bagel Different?

There a literally thousands of online dating services out there. What makes the Coffee Meets Bagel app any different? There are really 2 things we need to look at to answer that and that’s user intent and the CMB process. So let’s do that!

CMB User Intent

Most singles on are looking for serious relationships not flings and casual hookups. According to their staff “Over 90%”. If you’re tired of matching with other singles who don’t have long term goals for the relationship this puts CMB in a completely different realm from services like Tinder.

CMB Matchmaking Process

Of course, we know Coffee Meets Bagel is not the only brand with a focus on lasting love. Brands like eHarmony, Zoosk, and others have been set on serious online dating for years. This is where the process comes in. On those other sites, you’re responsible for making the matches. You reach our to singles and singles reach out to you and you hope that something clicks.

The Coffee Meets Bagel app takes a different approach and acts as more of a matchmaker. They use algorithms to give you a selection of 5 daily matches that you can choose from. The idea is that by doing this you encounter fewer singles who don’t share your goals or let’s be honest are just plain creepy.

In the end, it’s completely up to you which process you prefer, but we always encourage users to weigh all their options:

Fast Facts About Coffee Meets Bagel

  • Site Name:
  • Paid or Free: Paid site with a limited free trial
  • Average Sign-Up Time: Under 5 minutes
  • Paid Membership Pricing: Plans starting as low as $20 per month
  • Unique Facts About CMB:
    • The San Francisco-based dating app was launched in 2012.
    • The app has led to over 50 million matches since its launch.
    • Coffee Meets Bagel Appeared on Season 6 of Shark Tank.
    • Mark Cuban Offered to buy CMB for $30 million.
    • The app has 4.5 stars and over 128,000 reviews on the Apple Store.
    • The app has 3.5 stars and over 95,000 reviews on Google Play.

Coffee Meets Bagel Features Overview

Coffee Meets Bagel is a pretty straightforward dating app, which is great! However, it also means there isn’t an overwhelming amount of features. Some users may prefer this and others may be annoyed by the lack of options. 

We think that CMB definitely gets the job done, even if they don’t have dozens of features like other apps. Especially since many of their features are really stellar! 

Here are a few of the most important features on the app:

Coffee Meets Bagel Mobile Screenshots

Activity Reports

Though this feature is only available for premium members of Coffee Meets Bagel, it still deserves a lot of praise. These reports go beyond showing you who liked you back or who may interest you and shows you in-depth details about the activity of your matches. Do they message first? Are they quick to reply? Get a glimpse into their behavior and intentions before getting in too deep!


The suggested feature is the bread and butter of Coffee Meets Bagel. This is where you will see your daily set of suggested matches. You can peruse their profiles and decide whether you like them or would rather pass. You will get up to five of these suggested matches at a time and can rest assured that they were selected specifically for you. All users, free or paid, get access to these matches. 


If the suggested matches aren’t doing it for you, or you just want to see what else is out there, you can check out the Discover section. Here, you will see other singles in your area that didn’t match with your personality and needs, but were pretty close — runners up if you will. It is free to look through the Discover page, but you need to spend beans to like any of them. This is the in app currency for Coffee Meets Bagel. 

What are Beans at CMB?

Beans is the in app currency of Coffee Meets Bagel. While the concept of a la carte features isn’t new in the world of digital dating, we like that CMB takes it to a new level by allowing users to earn this currency without spending any money. You can do this by logging in regularly, leaving reviews, and more. If you aren’t earning fast enough or find yourself a little short on beans, you can purchase them in the Bean Shop. 

Check out this Bean cost breakdown:

  • 100 Credits – $1.99
  • 2,000 Credits – $23.99
  • 3,000 Credits – $24.99

The Quality of Singles at Coffee Meets Bagel

Finding Singles on the Coffee Meets Bagel App

The crowd at Coffee Meets Bagel is pretty great. The app implemented a new model for catching fake accounts and spammers in 2018. Since, they have expanded on that model to add features and increase the amount of employees they have to fight this issue. Now, their mods hand check photos, personally look into reported accounts and suspicious activity, and do a great job of keeping negative people and things off the app. 

The end result is a platform with a refreshingly kind community.

How to Sign Up at Coffee Meets Bagel

You can create your Coffee Meets Bagel account with your phone number or with your Facebook page. We personally recommend not connecting your dating app with your social media, but we will give you a breakdown of the steps for both ways just in case you need them!

Signing Up With Your Phone

  1. Download the app from the Apple Store or Google Play.
  2. Open the app and choose “continue with phone number.”
  3. Provide your phone number.
  4. Wait for your SMS verification to pop up and complete. 
  5. Fill in your profile and choose your dating preferences.

Signing Up With Facebook

  1. Download the app from the Apple Store or Google Play.
  2. Open the app and choose “continue with Facebook.”
  3. The app will direct your through connecting to your Facebook.
  4. Approve the permissions as the app requests them. 
  5. Fill in your profile and choose your dating preferences.

Price | How Much Does Coffee Meets Bagel Cost?

Membership TypeMembership LengthMonthly CostTotal Cost
BasicOngoing $0.00$0.00
Premium1 month$34.99$34.99
Premium3 months$25.00$74.99
Premium6 months$20.00$119.99
Premium12 months$15.00$179.99

Customer Support Options

Coffee Meets Bagel has a large group of mods to help out with reports and other general issues, but they aren’t as accessible for direct contact as we’d like. You can submit a request through the app’s help page, but there is no live chat or phone number for those needing immediate help. We have to admit; though, their help page is one of the easiest to navigate and understand of any dating app we’ve reviewed.

At the time of this CMB review, the only direct contact option is to email them at [email protected].

Get Started Now!

Coffee Meets Bagel Logo

The Coffee Meets Bagel App on Shark Tank

On January 9th, 2015 ABC aired season 6 episode 13 of Shark Tank, and the world was introduced to the Kang sisters.

At this point, was nearly 3 years old and according to the trio had “between 100,000 and 500,000 users”. This is a number the sisters would not elaborate on any further fearing it could jeopardize the success of their business.

The bottom line was the Coffee Meets Bagel app handled a lot of money in the previous years, but despite growth still showed negative profit margins.

Naturally, the next step was to get investors and expertise; a shark you might say?

Soo, Dawoon, and Arum Kang Presenting Coffee Meets Bagel on Shark Tank

The Kangs recognized that the Coffee Meets Bagel app has a ton of growth potential and asked for a $500,000 loan in exchange for 5% equity in their company. This would mean the implied value of the company would be 10 million dollars! None of the sharks bit at their offer but in an interesting turn of events, Mark Cuban countered saying he would buy the company for 30 million dollars (3x the implied value).

In the end, they failed to reach an agreement but left Shark Tank with a new zeal to make their brand explode. Dawoon Kang said, “At the end of the day we knew we made the right decision”. The CMB app has since raised millions in funding through various campaigns and continued to grow without the help of a shark.

Coffee Meets Bagel FAQ

We hope you enjoyed our updated Coffee Meets Bagel review! We’re going to wrap things up with some common questions from users about the CMB app. As always let us know if there’s anything we missed or if you still have unanswered questions!

Is Coffee Meets Bagel Free?

The core features of the Coffee Meets Bagel app are free! This means you can join and chat with suggested matches without paying for a subscription or “buying beans”.

How Do I Buy Beans?

Beans can be purchased in the app’s “Bean Shop.” You can buy a set of 100 beans for as little as $1.99. If you are buying Beans frequently, you may save some money by signing up for a monthly membership. 

Can I Get Beans for Free?

You can! You earn free beans by consistently using the CMB app. You can also earn 500 free beans by inviting friends to join the app.

Who Sends the First Message on the Coffee Meets Bagel App?

The initial goal of the CMB app was to create an option for women where they wouldn’t get bombarded with crude or unwanted messages. For this reason, no messaging will take place until the woman is interested in the match and initiates it.

Does Coffee Meets Bagel Have a Lot of Users?

Over 10 million for sure! The exact number of total users on the Coffee Meets Bagel app has always been kept a bit vague, but co-founder Dawoon Kang did publicly confirm CMB hit 10 million users in 2019 and the brand has continued to grow since then. You can see that full interview here.

Is CMB Good for Long-Term Relationships?

Yes! Coffee Meets Bagel is a great place to meet partners seeking commitment and long-term romance. 

Is It Safe to Connect my CMB Dating App to Facebook?

Facebook has had issues in the recent past with leaking personal data from theirs and connected apps. For that reason, we always recommend not connecting your dating app to your social media. However, there are thousands of singles who do and have not had their data compromised. Ultimately, it is up to personal preference. 

What If I Am Just Looking for a Short-Term Hookup?

If you are looking for a fling or something less serious, you might prefer a swipe-style app like Tinder.